With the launch of their Polaris family of GPUs earlier this year, much of AMD’s public focus in this space has been on the consumer side of matters. However now with the consumer launch behind them, AMD’s attention has been freed to focus on what comes next for their GPU families both present and future, and that is on the high-performance computing market. To that end, today AMD is taking the wraps off of their latest combined hardware and software initiative for the server market: Radeon Instinct. Aimed directly at the young-but-quickly-growing deep learning/machine learning/neural networking market, AMD is looking to grab a significant piece of what is potentially a very large and profitable market for the GPU vendors.
Broadly speaking, while the market for HPC GPU products has been slower to evolve than first anticipated, it has at last started to arrive in the last couple of years. Early efforts to port neural networking models to GPUs combined with their significant year-after-year performance growth have not only created a viable GPU market for deep learning, but one that is rapidly growing as well. It’s not quite what anyone had in mind a decade ago when the earliest work with GPU computing began, but then rarely are the killer apps for new technologies immediately obvious.
Getting to the meat of AMD’s announcement today then, deep learning has the potential to be a very profitable market for the GPU manufacturer, and as a result the company has put together a plan for the next year to break into that market. That plan is the Radeon Instinct initiative, a combination of hardware (Instinct) and an optimized software stack to serve the deep learning market. Rival NVIDIA is of course already heavily vested in the deep learning market – all but staking the Tesla P100 on it – and it has paid off handsomely for the company as their datacenter revenues have exploded.